Head to squarespace.com/minale to save 10% off your first purchase of a website or a domain!SUPPORTPatreon: http://patreon.com/gremlitaNewsletter: https://gremletter.substack.com/p/advice-01?showWelcome=trueDonate: https://ko-fi.com/minaleSOCIALSInstagram: http://instagram.com/gremlitaTikTok: https://www.tiktok.com/@gremlitaTwitter: https://twitter.com/gremlitaLetterboxd: http://boxd.it/7YgXbusiness email: [email protected] by Israh S.SOURCEShttps://www.vox.com/the-goods/2019/10/3/20882369/celebrity-beauty-brands-lady-gaga-haus-labs-millie-bobby-brownhttps://www.teenvogue.com/story/have-celebrity-beauty-brands-replaced-celebrity-fragranceshttps://www.bmj.com/content/bmj/347/bmj.f7151.full.pdfhttps://www.stylist.co.uk/beauty/celebrity-perfume-history-britney-spears-jennifer-lopez/602908https://miccaeli.substack.com/p/a-cultural-autopsy-of-the-celebrity?s=rhttps://www.cosmopolitan.com/uk/beauty-hair/celebrity-hair-makeup/a22633694/the-death-of-celebrity-perfume-why-no-one-wants-to-smell-like-an-a-lister-anymore/https://stylecaster.com/how-much-are-celebrities-making-from-fragrances/https://www.marketplace.org/2022/01/17/why-are-there-so-many-celebrity-beauty-brands/https://www.glamour.com/story/celebrity-skin-care-lineshttps://www.nytimes.com/2021/12/16/style/celebrity-beauty-brands.htmlhttps://www.voguebusiness.com/beauty/the-big-influencer-trust-issue-and-the-beauty-brands-trying-to-save-ithttps://www.businessoffashion.com/articles/beauty/the-state-of-the-celebrity-beauty-brand/https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversityhttps://www.newsweek.com/rihanna-fenty-beauty-success-billionaire-best-products-1617018https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360https://www.theatlantic.com/health/archive/2017/09/goop-popularity/539064/ https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.htmlhttps://www.bloomberg.com/news/articles/2019-03-18/gwyneth-paltrow-s-goop-is-cashing-in-on-booming-wellness-markethttps://www.intheknow.com/post/celebrity-beauty-brands-sustainabilit/https://www.voguebusiness.com/sustainability/beauty-has-a-waste-problem-and-its-not-packaginghttps://www.plasticpollutioncoalition.org/blog/the-cosmetics-industrys-plastic-packaging-problemhttps://www.youtube.com/watch?v=MF-6FmQ-6Q4&t=55s0:00 - intro5:10 - a brief history of the celebrity perfume11:29 - the power of celebrity15:54 - why is everyone jumping on the bandwagon19:39 - the downfalls29:05 - the environmental impact